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by D. Stroud : Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

ISBN : #0230378196 | Date : 2013-01-12

Description :

PDF-8606c | Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns…. Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business


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Why Should Anyone Buy from You?: Earn customer trust to drive business success (Financial Times Series) PDF




by Justin Basini : Why Should Anyone Buy from You?: Earn customer trust to drive business success (Financial Times Series)

ISBN : # | Date : 2012-10-12

Description :

PDF-e1a16 | HOW TO WIN TRUST AND INFLUENCE CUSTOMERSThis revealing book shows how the only reliable route to sustainable business growth and profit is to build trust in your company. Justin Basini presents an array of surprising insights based on his in-depth research and on exclusive interviews with business leaders. He takes a practical approach that will help you assess the level of trust in your business … Why Should Anyone Buy from You?: Earn customer trust to drive business success (Financial Times Series)


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[Pub.44Llu] Why Should Anyone Buy from You?: Earn customer trust to drive business success (Financial Times Series) PDF | by Justin Basini


Why Should Anyone Buy from You?: Earn customer trust to drive business success (Financial Times Series) by by Justin Basini

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by C. Brymer : The Nature of Marketing: Marketing to the Swarm as well as the Herd

ISBN : #0230203361 | Date : 2008-11-14

Description :

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: Consumer Behavior & Marketing Strategy 7th EDITION

ISBN : # | Date : 2004

Description :

PDF-46ac8 | … Consumer Behavior & Marketing Strategy 7th EDITION


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Ältere Konsumenten in Handel und Marketing: Empirische Überprüfung der Bedeutung von Convenience (German Edition) PDF




by Robert Zniva : Ältere Konsumenten in Handel und Marketing: Empirische Überprüfung der Bedeutung von Convenience (German Edition)

ISBN : #3658155884 | Date : 2016-09-27

Description :

PDF-83228 | Das vorliegende Buch beschäftigt sich mit der Auswirkung des demografischen Wandels auf das Marketing. Robert Zniva geht der Frage nach, ob es für Händler sinnvoll ist, sich den Bedürfnissen älterer Konsumentinnen und Konsumenten anzupassen und mehr Convenience für diese Zielgruppe anzubieten. Altern wird hierbei nicht nur als Jahreszahl, sondern als multidimensionaler Prozess untersucht…. Ältere Konsumenten in Handel und Marketing: Empirische Überprüfung der Bedeutung von Convenience (German Edition)


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Ältere Konsumenten in Handel und Marketing: Empirische Überprüfung der Bedeutung von Convenience (German Edition) by by Robert Zniva

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Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy PDF




by Laurence Vincent : Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy

ISBN : #0793155606 | Date : 2002-10-18

Description :

PDF-a1fc7 | Why do Coke, Nike, and Apple inspire so much loyalty among consumers? Laurence Vincent explains how smart marketing professionals can emulate these companies to build lasting brand allegiance. Coke, Martha Stewart, Ralph Lauren, and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers. To create this kind of loyalty, these brands express consistent values and … Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy


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[Pub.21Wam] Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy PDF | by Laurence Vincent


Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy by by Laurence Vincent

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by C. Shaw : Customer Experience: Future Trends and Insights

ISBN : #0230247814 | Date : 2010-09-09

Description :

PDF-72d5c | Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share…. Customer Experience: Future Trends and Insights


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Customer Experience: Future Trends and Insights by by C. Shaw

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Baseline Selling: How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball PDF




by Dave Kurlan : Baseline Selling: How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball

ISBN : #1420895664 | Date : 2005-11-22

Description :

PDF-26e16 | Baseline Selling – How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball, will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today’s sales “experts” with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most… Baseline Selling: How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball


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HBR’s 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger)

ISBN : #1633694542 | Date : 2013-04-02

Description :

PDF-fd1f5 | The best leaders know how to communicate clearly and persuasively. How do you stack up?… HBR’s 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger)


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[Pub.95Ani] HBR’s 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger) PDF | by Harvard Business Review


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by Daryl Travis : Little Things Big Returns: How to Deliver Experiences that Matter Most to your Customers

ISBN : #0989710351 | Date : 2015-09-08

Description :

PDF-31187 | 80 percent of companies believe they deliver a good customer experience. Yet, only 8 percent of customers agree. Why is there such a disparity? Where do companies go wrong? How can you optimize your customers’ experience? Little Things Big Returns reveals how companies miss the little things that draw customers in or turn them away. Most importantly, this book explains how companies can clo… Little Things Big Returns: How to Deliver Experiences that Matter Most to your Customers


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Little Things Big Returns: How to Deliver Experiences that Matter Most to your Customers by by Daryl Travis

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The Heist: Cracking the Marketing Code Through Authoring a Book (The Publisher’s Guide) PDF




by Richard Hagen : The Heist: Cracking the Marketing Code Through Authoring a Book (The Publisher’s Guide)

ISBN : #1907282246 | Date : 2016-09-15

Description :

PDF-12627 | Do competitors in your field with a lot less experience, insight and expertise gain more clients than you do? Are potential clients confused about what they truly need, where to go for solutions and who they can trust to deliver? Have you been burnt by slick social-media gurus who’ve sold you a tactical campaign but didn’t bring results? Do you feel that, despite your efforts, you are makin… The Heist: Cracking the Marketing Code Through Authoring a Book (The Publisher’s Guide)


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by M. Calogridis : Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement

ISBN : #1349603856 | Date : 2014-01-14

Description :

PDF-5e6b7 | This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function…. Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement


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Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition) PDF




by René Helm : Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition)

ISBN : #3824480360 | Date : 2004-05-27

Description :

PDF-919f6 | René Helm beschreibt die vertrieblichen Aufgaben und Anforderungen, die Vertriebsorganisation, den Vertriebsprozess sowie die Vertriebswege im Systemgütergeschäft und erarbeitet theoretisch fundiert Gestaltungsparameter für eine Vertriebskonzeption im Systemgütergeschäft, die als Grundlage zur Vertriebsoptimierung dienen können und damit die Überlebenschancen von Systemanbietern am Markt e… Vertrieb im Systemgütergeschäft: Gestaltungsparameter für eine Vertriebskonzeption (Marketing und Innovationsmanagement) (German Edition)


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Brand Valuation Interbrand PDF 5c81c28d7

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by Interbrand : Brand Valuation

ISBN : #1900617005 | Date : 1997-06-09

Description :

PDF-7803c | … Brand Valuation


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Au9Fenhandel Marketingstrategien Managementkonzepte Joachim Zentes PDF 2964c9f4f

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Außenhandel: Marketingstrategien und Managementkonzepte (German Edition) PDF




: Außenhandel: Marketingstrategien und Managementkonzepte (German Edition)

ISBN : #3322890376 | Date : 2012-03-30

Description :

PDF-c5de8 | In 50 Beiträgen widmen sich kompetente Autoren aus Wissenschaft und Praxis unterschiedlichen Facetten des Global Trade. Dabei werden nicht nur die Erscheinungsformen und Rahmenbedingungen des Außenhandels betrachtet, sondern es erfolgt darüber hinaus eine umfassende Auseinandersetzung mit Strategien und Vorgehensweisen der Selektion und Bearbeitung ausländischer Absatz- und Beschaffungsmärkte… Außenhandel: Marketingstrategien und Managementkonzepte (German Edition)


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